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North America × MARKET: 21 articles
BMW's Motorcycle Division Grows Profit 8.5% in H1 2026 While Cars Slump 45.6%
In its first-half 2026 results, BMW's motorcycle division sold 102,847 units, down 2.9% year on year, yet grew profit 8.5% to €230 million. The automotive side sold 1,156,727 units, down 4.2%, with profit plunging 45.6% to €1.974 billion, underscoring a sharp divergence between the two businesses.
RideApart · 8/3/2026
BMW Recalls Nearly 17,000 S 1000 RR Superbikes Over Ignition Lock Failure
BMW is recalling 16,736 US-market S 1000 RR units from model years 2020-2026 over an ignition lock fault that can cut power, lights, and rider aids mid-ride under strong vibration. The failure rate climbed from under 0.1% in April 2025 to under 0.5% by April 2026. Notifications start September 14, though no fix is finalized yet, and BMW reports no crashes or injuries.
Motorcycle.com · 8/1/2026
LiveWire Posts 267 Quarterly Sales Under NYSE Compliance Notice
LiveWire received an NYSE compliance notice after its average closing price stayed below $1 for 30 trading days. In the second quarter of 2026, it sold 267 electric motorcycles, up 386% year on year, with $9.1 million in revenue and an $18.2 million net loss. Shares rose more than threefold in two trading days from 77 cents on July 23.
Ultimate Motorcycling · 7/31/2026
CSC Motorcycles Shutting Down: The End of the 'Bike in a Box' Era
California Scooter Company (CSC Motorcycles), founded in 2006 and known for its direct-to-consumer rebadged Chinese motorcycles, is closing. Owners Steve and Maureen Seidner cite EPA regulations, tariffs, and stiffer competition from improved Chinese brands like CFMOTO and Benelli.
RevZilla Common Tread · 7/27/2026
Classifying Electric Bikes by Speed: Massachusetts Weighs a New Mobility Bill
Legislators in Massachusetts are considering a new framework to organise electric mobility comprehensively. Its distinguishing feature is classifying vehicles by top speed rather than by name or appearance, covering electric bikes capable of 30 to 40 mph and above. Where each vehicle may ride would be divided by speed band, aiming at a system that can handle an ever-growing number of electric vehicles into the future.
Electrek · 7/25/2026
Harley-Davidson's Q2 Earnings: Not All Bad News
Harley-Davidson has released its earnings for the second quarter of 2026. Even amid a tough market environment, the results weren't uniformly gloomy, showing modest signs of improvement — evidence that the storied brand is in the midst of a turnaround.
RideApart · 7/25/2026
Harley-Davidson Rebounds at Home: Better-Than-Expected Q2 Lifts Its 2026 Outlook
Harley-Davidson has raised its 2026 sales guidance after a second quarter that beat expectations. Sales are growing in the United States, but Europe remains a sticking point where volumes continue to decline, leaving the company with a sharply split regional picture.
InSella · 7/25/2026
Harley-Davidson Raises 2026 Sales Outlook as North American Demand Beats Expectations, Turnaround Gains Steam
Harley-Davidson has raised its 2026 sales outlook, driven by North American demand that has come in stronger than expected. The move is fueling a broader view that its turnaround strategy is starting to pay off, coming shortly after financial firm Loop Capital pointed to signs of recovery.
Visordown · 7/24/2026
Harley-Davidson X350 Goes on Sale in the US for the First Time, QJMotor-Built Small Bike Arrives Stateside
According to Cycle News, the Harley-Davidson X350, a small-displacement model co-developed with China's QJMotor, has become available for purchase in the US for the first time. Dealers have been authorized to sell their existing X350 inventory to retail customers, marking a new phase for Harley's small-displacement strategy in North America.
Cycle News · 7/23/2026
Harley-Davidson Raises Full-Year Outlook as Q2 Revenue Rises 6%, North American Retail Grows for Third Straight Year
Harley-Davidson Motor Company posted Q2 2026 revenue up 6% to $1.1 billion and operating income up 18% to $72 million. North American retail sales reached about 29,800 units, up 3% year-over-year, marking a third consecutive annual increase. The company raised its full-year global retail sales guidance to 133,500-138,500 units, up from a prior 130,000-135,000 forecast.
Motorcycle.com · 7/23/2026
The Final Chapter of Damon Motors — Nine Years, and an Electric Sport Bike That Never Made It to Market
The Pack reports on the end of the road for Damon Motors, the Vancouver, Canada-based electric motorcycle startup. Nine years after launching with promises so bold they seemed almost impossible to deliver, the company appears to be closing down quietly, without a dramatic bankruptcy filing or farewell statement — the story of a machine that never reached production.
The Pack (EV) · 7/23/2026
Harley-Davidson's Q2 Motorcycle Sales Rise, but Financial Arm Weighs on Results
Harley-Davidson reportedly grew motorcycle sales in the second quarter, even as weakness in its financial services division dragged down overall results, producing a mixed earnings picture split between strong core motorcycle sales and a struggling finance business.
Harley-Davidson 世界ニュース · 7/23/2026
Harley-Davidson Raises 2026 Outlook as Turnaround Gains Steam
Harley-Davidson raised its full-year 2026 shipment guidance to 133,500-138,500 units after Q2 results showed North American retail sales up 3% and dealer inventory down 17% globally, signs its 'Back to the Bricks' turnaround plan is working even as Europe sales fell 9%.
Powersports Business · 7/23/2026
Harley's LiveWire Q2 Earnings: Electric Motorcycle Sales Jump ~5x YoY to 267 Units, Losses Narrow
LiveWire, Harley-Davidson's electric motorcycle brand, has reported its Q2 2026 earnings. Electric motorcycle sales rose to 267 units, roughly five times the 55 units sold in the same period last year, with revenue expanding from $0.8 million to $3.6 million. Consolidated revenue grew 55% year-on-year to $9.1 million, and the net loss narrowed to $18.2 million from the prior year. The company plans to strengthen its off-road EV business through its recently acquired Dust Moto.
Motorcycle.com · 7/23/2026
Indian Ends Air-Cooled Heavyweight Era as Roadmaster and Springfield Are Discontinued, Shifts to Liquid-Cooled
Indian Motorcycle is closing the chapter on its air-cooled heavyweight lineup. The Roadmaster and Springfield have been discontinued as the brand shifts its focus to the liquid-cooled PowerPlus engine. The news was reported as part of a partner report covering overseas manufacturer trends.
Webike · 7/23/2026
Hero MotoCorp Writes Down Its Stake in EV Maker Zero by Around 90%, Skips Latest Funding Round
India's Hero MotoCorp has sharply written down the value of its stake in U.S. EV maker Zero Motorcycles and opted out of Zero's latest funding round. The write-down reportedly reached around 92%, reflecting the harsh investment climate surrounding electric motorcycle ventures.
RideApart · 7/22/2026
Harley's 'Back to Bricks' Strategy Gets Its First Tailwind as Wall Street Takes Notice of Dealer Confidence
Harley-Davidson has picked up support from Wall Street. Fresh conversations with dealers have confirmed early signs that its 'Back to Bricks' strategy — a renewed focus on the physical dealer network — is starting to take hold. It's being described as the first meaningful vote of confidence since the strategy launched, with the market rewarding a grounded step toward rebuilding the brand.
Visordown · 7/21/2026
What the Service Counter Taught Me: "The Job Was Never About the Bike — It Was About the People"
RevZilla published an essay by a dealership service writer. The counter, they write, is a job about people, not machines. The anxiety of a customer in a hurry, the story behind every request — a life is contained in each work order. The piece concludes that ownership isn't about maintenance, but about preserving memories.
RevZilla Common Tread · 7/21/2026
Priced Out of New Bikes — North America's Used Motorcycle Market Booms as Dealers Face an Affordability Challenge
The used motorcycle market is booming across North America. Behind it lies soaring new-bike prices, pushing many riders who can't afford new machines toward the used market. Powersports dealers are now grappling with a new challenge — affordability — a shift seen as reflecting a broader structural change in the market.
RideApart · 7/20/2026
Is LiveWire on Life Support? A Warning Bell for the Slump in US Electric Motorcycle Sales
As electric motorcycle sales struggle in the United States, a new commentary questions the future of LiveWire, Harley-Davidson's electric spin-off brand. Against a backdrop where electric two-wheeler demand hasn't grown as expected, doubts are being raised over the brand's long-term sustainability.
Adventure Rider (ADVrider) · 7/20/2026
US RMEF Auctions a Harley and Ford F-150 for Charity in Support of Wildlife Conservation
The US-based Rocky Mountain Elk Foundation (RMEF) has put a 2008 Harley-Davidson and a Ford F-150 up for charity auction to raise funds for wildlife conservation. RideApart reports that buying the motorcycle directly supports elk conservation efforts.
RideApart · 7/18/2026