Harley's 'Back to Bricks' Strategy Gets Its First Tailwind as Wall Street Takes Notice of Dealer Confidence

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Harley-Davidson has picked up support from Wall Street. Fresh conversations with dealers have confirmed early signs that its 'Back to Bricks' strategy — a renewed focus on the physical dealer network — is starting to take hold. It's being described as the first meaningful vote of confidence since the strategy launched, with the market rewarding a grounded step toward rebuilding the brand.