← BACK TO FEATURESFEATURE № B4BA78 / 2026.07.27

Market & BusinessSoutheast Asia

Thailand's Motorcycle Market Tops 600,000 Units in H1, Honda Holds 81% Share

SOURCE — MOTORCYCLESDATATAGS — #Market & Business  #Honda  #Thailand  #Southeast Asia↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ B4BA78— 市場・経営

— THAILAND 2026. FIRST HALF SALES CONFIRM MOTORCYC

TEXT-ONLY EDITIONFIG. —

PHOTO — MOTORCYCLESDATA / © MotorCyclesData

Thailand's motorcycle market reached 603,026 units year-to-date through April 2026, a marginal increase of 1.3%. Honda holds a dominant 81% market share, while runner-up Yamaha grew sales by 12.4% within the remaining segment. The electric two-wheeler segment declined 3.2% and remains a marginal part of the market. Smaller Chinese entrant Zontes ranked fourth among brands with sales up 39.8%, albeit from a small base.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

Honda's 81% share honestly just reflects how unique the Thai market really is. Still, Yamaha growing 12.4% within the remaining slice is worth noting. Zontes' 39.8% growth, even off a small base, reads to me as an early sign of a real shift.