Chinese Brand Kove Opens Dedicated Showroom in Cordoba, Argentina, Targets 60 Sales a Month

Seeing an up-and-coming brand commit this much to a dedicated store really shows how serious they are about the market.

I get the impression Chinese brands like Kove are increasing rapidly in Argentina — what's the local reaction like?

An adventure-focused brand setting up in an urban area — I'm curious who the actual core customer base ends up being.

An announcement of a new September model without a concrete model name yet is still at the stage of anticipation running ahead of facts.

A target of 60 units a month looks like a realistic initial goal for a dedicated store.

Building a dedicated showroom in Córdoba shows Kove is settling in for the long haul with its Argentina strategy.