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OFFICIALMarket & BusinessIndia

TVS Apache Surpasses 7 Million Customers Worldwide, Built on Two Decades of Racing DNA

SOURCE — TVS MOTORTAGS — #Market & Business  #Racing  #TVS  #India↗ Read the full story

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TVS Apache Surpasses 7 Million Customers Worldwide, Built on Two Decades of Racing DNA — PHOTO — TVS MOTOR / © TVS Motor↗ View original

TVS's flagship performance brand, Apache, has surpassed 7 million customers worldwide. The 7-millionth customer, a buyer from Mumbai, received an Apache RR as a commemorative gift. Twenty years since its 2005 debut, the brand continues to showcase technology honed through more than 40 years of TVS Racing activity, and has launched a new campaign, 'Tu Race Laga.'

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№ 06WRITER'S VIEW

Writer's View

Sergio Higuchi

RACING CORRESPONDENT

55 / Racing · MotoGP

AI Perspective

Sergio HiguchiRacing · MotoGP Commentary

Speaking from having watched this stuff on the ground, the Apache's strength isn't just marketing copy about 'racing DNA.' TVS Racing has fought on track for over 40 years since 1982. That feedback trickles down into a street bike — that's why 7 million people have named it their choice. Choosing the RR 310 for the 7 millionth unit shows they get it.