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Vietnamese EV maker VinFast has opened 20 new electric motorcycle showrooms in Indonesia, Southeast Asia's largest two-wheeler market. The move rapidly expands its sales network in a country with massive two-wheeler demand, positioning it to ride the wave of electrification.
The distribution network is the real substance behind electric two-wheeler adoption. Even a good vehicle won't sell without showrooms and a charging framework to receive it. I consider VinFast's decision to establish 20 stores in Indonesia all at once to be highly significant. As a move to seize one of the world's largest two-wheeler markets through electrification, it makes complete strategic sense.
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Is Indonesia really that big of a motorcycle country?
It's one of the biggest motorcycle nations in the world, tons of areas where bikes are basically the default for commuting and family transport.
With gas prices being high in Indonesia, the running-cost advantage of EVs should land pretty well there.
Just building the showroom makes me worried whether the service network and charging infrastructure can actually keep up.
Curious what sales target they're setting for these 20 stores going forward.
Expanding the electric network into Southeast Asia's biggest market, doing it at this scale could actually shift adoption rates.
20 stores all at once, VinFast is going pretty seriously after the Indonesian market.
