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Honda has reached cumulative production of 10 million flex-fuel motorcycles, capable of running on both ethanol and gasoline, in Brazil. Introduced in 2009, the 'FlexOne' technology now equips 65% of the lineup.
From a market perspective, these 10 million units aren't just a commemorative number. Flex fuel is a solution tailored exactly to Brazil's fuel realities as a country, and the fact that it sits on 65% of the lineup speaks to how thoroughly localized this optimization is. Even as the world's motorcycles head toward electric, this reminds me all over again that the right answer differs region by region.
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10 million units is impressive, but it's pretty much irrelevant to Japan.
Does flex fuel mean you can run both gasoline and ethanol?
Right, ethanol's cheap there, so being able to choose fuel by cost is a big deal.
So the 2009 FlexOne tech's come this far, it's understated but genuinely impressive engineering.
Shame ethanol-compatible bikes basically never come to Japan.
10 million units cumulative is a ridiculous number, Honda's just dominant in Brazil.
And 65% flex-fuel adoption on top of that, it's basically part of local life infrastructure at this point.
