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Suzuki has launched the 150cc scooter Burgman in the Philippines. According to local reports, it's priced higher than the Honda PCX160, and an Indonesian launch is also being discussed. The model is expected to draw attention in Southeast Asia's practical scooter market.
From a market perspective, pricing above the PCX160 is an aggressive move. Southeast Asia's practical scooter segment is price sensitive, so where Suzuki differentiates is key. I see this price-bracket battle as decisive for sales in India and Southeast Asia.
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Is the Burgman 150 positioned as a step-up from the 125 class?
Nice to hear there's talk of it launching in Indonesia too.
Given the higher price, curious whether it really differentiates itself with equipment or fuel economy.
Wish the article stated clearly just how big the price difference actually is.
Wonder how it plans to compete with the Vario or Activa at this price point.
Pricing it above the PCX160 feels like a pretty bold move.
The key is whether the Burgman name's build quality can justify the price gap.
