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EV / ElectricIndia

Ather to Unveil EL01, First Electric Scooter on Its New Platform, on August 29

SOURCE — BIKEDEKHOTAGS — #EV / Electric #Scooter #India #India↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Ather to Unveil EL01, First Electric Scooter on Its New Platform, on August 29© BikeDekho / Ather Energy
PHOTOBIKEDEKHO / © BikeDekho / Ather Energy↗ View original

Indian electric two-wheeler maker Ather Energy will unveil its new 'EL01' on August 29. It will be revealed at the company's annual event 'Community Day' in Bengaluru, as the first production model on an entirely new 'EL' platform. Built with a steel unibody to improve manufacturability and serviceability, it targets an affordable price range of 1 to 1.25 lakh.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, this could become a watershed for EV adoption in India. Around 1 lakh is exactly the price bracket where people switch over from gasoline mopeds. In India, one of the world's largest motorcycle markets, I see the main battlefield of electrification finally descending to the mass consumer level. A design philosophy that prioritizes mass production and serviceability makes sense too.

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