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The market for women's motorcycle riding gear is projected to grow from $1.8 billion in 2024 to $3.5 billion by 2033. Against the backdrop of the share of US women riders rising to 19%, manufacturers are rethinking their product lineups and strategies.
More women's gear becoming available is genuinely helpful for anyone just starting to ride. Even the intimidating-seeming task of choosing gear feels like 'I can actually do this' once more options fit your own body type. I struggled with helmets and jackets not fitting right when I started too, so a growing market is exactly what pushes a beginner forward.
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This market growth is an opportunity for new entrants too — wouldn't be surprised to see dedicated specialist brands emerge.
Gear options for women riders have been so limited until now, so this market growth is honestly great news.
Feels like we're entering an era where brands that used to get by with resized men's gear are finally redesigning it for real.
Moving from just resizing men's gear to actually designing for women is a big step in the industry's mindset shift.
Lines up with that piece about Alpinestars rolling out 42 colorways — you can see the market shift showing up in actual products.
The growth forecast is great, but I'm curious how many brands are actually going as far as true fit-specific design.
As the market grows, I'd expect more brands to invest in serious fit-specific design.
Nearly doubling from $1.8B to $3.5B — makes total sense that manufacturers would rethink their product lines given that kind of investment case.
