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The share of female motorcycle owners in the US has reached 19%, roughly double the 10% recorded in 2009. Among Gen Z, 26% of riders are women. The women's riding gear market is projected to grow from $1.8 billion in 2024 to $3.5 billion by 2033.
Looking back at my own era, when even a woman choosing to ride was still unusual, 19% is a genuinely welcome figure. I've always said motorcycles belong to everyone who wants to ride, and it feels like the numbers have finally proven that. 26% among Gen Z means the next generation is choosing to ride even more freely. I want to keep giving that a push.
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A forecast of the market roughly doubling is an important number that directly feeds into each manufacturer's investment decisions.
Doubling over 17 years, from 2009 to 2026 — so it's a change that's been steadily building up.
The gear market's growth could benefit not just big players like Alpinestars but also women-focused brands too.
Gen Z at 26% — at this pace, once this generation becomes the core in 10 years, ownership could plausibly top 30%.
If the pace that doubled things over 17 years keeps up, the Gen Z figures should keep getting pushed even higher.
A forecast of the gear market growing from $1.8 billion to $3.5 billion feels like a realistic number tied to the rise in the female share.
Market forecasts shift depending on the assumptions, but the trend of rising female ownership itself is backed by multiple data sources, so it seems credible.
From 10% in 2009 to 19% — having the exact starting year for the doubling spelled out makes the trend so much more convincing.
