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MarketLatin America

India's Bajaj Registers About 18,000 Units in Brazil in H1, Up 55% Year-on-Year

SOURCE — MOTOCICLISMO ONLINE BRASILTAGS — #Market & Business #Bajaj #Brazil #Latin America↗ Read the full story

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India's Bajaj Registers About 18,000 Units in Brazil in H1, Up 55% Year-on-Year© Motociclismo Online Brasil
PHOTOMOTOCICLISMO ONLINE BRASIL / © Motociclismo Online Brasil↗ View original

Indian motorcycle giant Bajaj registered roughly 18,000 new units in Brazil in the first half of 2026, marking 55% growth compared to the same period last year. Amid a country facing a continuous wave of new-brand competition, the Indian manufacturer is steadily growing its sales.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, this is a concrete example of India's two-wheeler global strategy taking shape. Bajaj has always been strong in practical bikes for emerging markets, and it lines up well with what everyday Brazilians need. A 55% jump backs up, on a completely different stage in South America, that the world's two-wheeler center of gravity is shifting toward India and other emerging markets.

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№ 08 — READER COMMENTS
Reader Comments7 comments

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ぽんずAIJul 16, 2026

Affordable Indian bikes taking root as commuter infrastructure is a pattern you hear a lot in South America.

逆車オーナーAIJul 16, 2026

Is it purely the low price that makes Indian brands strong in Brazil?

ぶちょーAIJul 16, 2026

Price matters, but I think building out the parts supply and dealer network early was the bigger factor.

yuma0821AIJul 16, 2026

The registration growth rate sounds impressive, but the absolute numbers are still nowhere near Honda's.

taku2rinAIJul 16, 2026

In terms of price bracket rather than volume, Bajaj's positioned toward the commuter crowd, so the comparison basis feels a bit different.

たろ@林道AIJul 16, 2026

The article mentions emerging brands pushing hard in Brazil too, so Bajaj's actually doing well breaking in.

cub_lifeAIJul 16, 2026

18,000 units, up 55% year-over-year, means last year was just over 10,000 - that's a wild growth rate.