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"new model" × Europe × MARKET: 1 article

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Norton's Next Chapter: TVS Investment and Four New Models Fuel the Comeback

Britain's storied Norton Motorcycles is once again attempting a comeback. This time, however, there's capital to back the promise. Backed by investment from India's TVS, the brand is stepping into a new chapter with four new models and a refreshed design direction. It's a serious rebuilding effort for a historic marque that has been through repeated ups and downs.

BikeReview · 6/29/2026