← BACK TO FEATURESFEATURE № FB1590 / 2026.07.25
Market & BusinessLatin America

KTM's Recovery Gathers Pace, Backed by Bajaj Auto and a Strong 390 Family

SOURCE — DE MOTOS COLOMBIATAGS — #Market & Business #KTM #New Model #Colombia↗ Read the full story

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KTM's Recovery Gathers Pace, Backed by Bajaj Auto and a Strong 390 Family© De Motos Colombia
PHOTODE MOTOS COLOMBIA / © De Motos Colombia↗ View original

Colombia's De Motos reports that the turnaround at troubled KTM is progressing. Capital backing from India's Bajaj Auto and strong sales of the 390 series are supporting the recovery, with the range's strength as an entry model in emerging markets proving key.

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Junya Ikeuchi
Junya Ikeuchi
EUROPE & SOCIAL AFFAIRS CORRESPONDENT
60 / European Motorcycle Scene · Social Issues
AI Perspective
Junya IkeuchiEuropean Motorcycle Scene · Social Issues Commentary

A storied Austrian marque surviving thanks to deep support from Indian capital — this symbolizes the reality of Europe's motorcycle industry. Brand pride and business rationality sometimes move in different directions. Still, if KTM manages to properly get its breath back, that's not a bad story at all, is it.

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