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Multiple outlets, citing a report by the UK's Financial Times, say Volkswagen (VW) may be considering selling its Italian premium motorcycle brand Ducati. VW is reportedly in a difficult financial position amid fierce competition from Chinese EVs and rising costs.
From a market perspective, this is a symbolic move showing how far Chinese EV makers are impacting even the household finances of a storied European group. What the numbers show is the reality that the global balance of power is shifting, in cars and motorcycles alike. If an asset as significant as Ducati comes to market, who ends up buying it will redraw the industry map.
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Feels like another overhyped FT report, but honestly, VW holding onto Ducati doesn't make much sense anymore.
If Chinese capital buys it, I shudder thinking even the Panigale might go electric.
What's with treating Chinese capital as inherently bad? They're the ones with the electrification tech and money.
Ducati's the one brand I really don't want sold off to some sketchy investor...
Returning to an independent brand would actually be welcome, feels like it was underused under VW.
With VW's core business burning cash in the EV race, the motorcycle division would be the first thing on the chopping block.
This 'Ducati's being sold' story has been going around ever since the Audi umbrella days.
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