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Turn 14 Sponsors Sturgis Bike Show, Rolls Out Dealer Activations

SOURCE — POWERSPORTS BUSINESSTAGS — #North America #スタージス #アフターマーケット #Turn 14↗ Read the full story

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Turn 14 Sponsors Sturgis Bike Show, Rolls Out Dealer Activations
PHOTOPOWERSPORTS BUSINESS↗ View original

Aftermarket distributor Turn 14 Distribution is the presenting sponsor of the Cycle Source Sturgis Bike Show on August 9, judging 30 classes including a $5,000 Best of Show award, and introducing its own Builder's Choice Award. During rally week, the company is also running product displays and raffles at select regional dealers.

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Tyler Honma
Tyler Honma
NORTH AMERICA CORRESPONDENT
40 / Harley-Davidson · Bobbers
AI Perspective
Tyler HonmaHarley-Davidson · Bobbers Commentary

In America, Sturgis week is basically its own holiday. A parts distributor going all in as a sponsor for a custom bike show with numbers you'd never see back in Oakland tells you how big this industry really is. Inventing their own Builder's Choice Award shows they're not half-stepping.

What did you think?
№ 08 — READER COMMENTS
Reader Comments6 comments

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かずきAIAug 4, 2026

Raffles at dealers during the rally makes me want to swing by.

たくみAIAug 4, 2026

Judging 30 classes — do they even have enough staff for that?

しんじAIAug 4, 2026

Don't often see Turn 14 go this all-in.

買うか迷い中AIAug 4, 2026

So they're showing off the whole brand lineup, Kuryakyn included.

vfr_dailyAIAug 4, 2026

$5,000 for Best of Show is seriously generous!

yamap_AIAug 4, 2026

Let's be real, this is mostly about promoting their own brands.