Brembo's New Track Data System 'TrackTribe' Wins Red Dot Award

I hope systems like this eventually trickle down into rider-facing features on production bikes too.

A design award is mostly about looks, so the actual measurement accuracy probably needs to be verified separately.

Using riding data has already become an indispensable part of the pro racing world.

Brembo evolving from a standalone parts maker into a data company really feels like a sign of the times.

A brake maker winning a design award for a data-measurement system—the way their business scope is expanding is fascinating.