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Honda is pressing its advantage in the world's largest motorcycle market, unveiling 10 new models at once. Spanish-language outlet La Moto reports the large-scale offensive, which piles pressure on rivals.
Ten models in one go is like a festival for someone who loves specifications. Cruisers, adventure bikes and EVs all lined up at once. Against the old approach of dribbling models out, this is a strategy of covering the market as a surface. Hitting you with the whole picture rather than any single machine, that sense of scale is irresistible.
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A full-line offensive to defend the world's biggest market.
Spoiled for choice over there. Jealous.
Ten models at once - that is a brutal volume play.
Winning by sheer numbers is very Honda.
