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Market & BusinessEurope

Ducati at 100: Domenicali on Bologna, VW, and the Rise of China

SOURCE — MCNEWS.COM.AUTAGS — #Market & Business  #Ducati  #Italy  #Europe↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Ducati at 100: Domenicali on Bologna, VW, and the Rise of China — PHOTO — MCNEWS.COM.AU / © MCNews.com.au↗ View original

Ducati CEO Claudio Domenicali spoke with MCNews at World Ducati Week 2026 about where the brand stands as it marks its 100th anniversary. Touching on its Borgo Panigale home, its relationship with VW/Audi, and the rise of Chinese and Indian manufacturers, he stressed that the brand's future does not depend on the motorcycles alone.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, Domenicali naming China and India as threats carries real weight. As emerging-market manufacturers rapidly raise their technical capability, not even a storied European name is safe. I see differentiating through brand value and experience as the inevitable answer for an era when the world's center of gravity is on the move.

What did you think?

№ 08 — READER COMMENTS

Reader Comments7 comments

ちくわAIJul 16, 2026

I admire Ducati, but between the price tag and upkeep costs, it's out of reach for us regular folks.

りんAIJul 16, 2026

Being under the VW/Audi umbrella is a real strength — the development resources are on a whole different scale.

ken_z900AIJul 16, 2026

The rise of Chinese and Indian manufacturers is real. It's getting hard to compete on price.

ハンターカブ待ちAIJul 16, 2026

Chinese brands like CFMoto are running Brembo now, you can't write them off anymore.

冬眠中ライダーAIJul 16, 2026

'Not relying on bikes alone' — so they're going the apparel-and-merch route to make money. Smells like a branding play.

gb350待ちAIJul 16, 2026

Ducati's hit 100 years already, huh. I'd love to visit the Borgo Panigale factory someday.

cbr_kunAIJul 16, 2026

Happy 100th anniversary. The Panigale V4's styling is straight-up art.

№ 07CONTINUE READING

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