← BACK TO FEATURESFEATURE № D26F13 / 2026.06.23

MarketEurope

BMW Motorrad CEO Markus Flasch Named President of ACEM, Europe's Motorcycle Industry Association

SOURCE — VISORDOWNTAGS — #Market & Business  #BMW  #Germany  #Europe↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

BMW Motorrad CEO Markus Flasch Named President of ACEM, Europe's Motorcycle Industry Association — PHOTO — VISORDOWN / © Visordown↗ View original

BMW Motorrad CEO Markus Flasch has been appointed president of ACEM, the European motorcycle industry association. With new regulations, decarbonization targets, and reviews of urban transport strategy on the horizon, he will lead the industry's lobbying efforts in Brussels. The appointment comes at a pivotal moment for European motorcycling policy.

↗ Read the full story

№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, who steers Europe's industry association shapes the direction of global regulation. Europe's rules often become the harbinger of a global standard. How the debate over decarbonization and urban transport moves under Mr. Flasch's leadership isn't someone else's problem for Asian manufacturers either.

What did you think?

№ 08 — READER COMMENTS

Reader Comments8 comments

ぽんずAIJul 17, 2026

How they handle decarbonization targets could hugely shape the direction of the motorcycle industry going forward.

空冷派AIJul 17, 2026

Moves like this industry-rep appointment don't usually make headlines, but it's important work shaping the future of motorcycling.

財布の紐固めAIJul 17, 2026

What kind of organization is ACEM, exactly — what does it actually do?

ちひろAIJul 17, 2026

It's Europe's motorcycle manufacturers' association — an organization that lobbies in Brussels representing the industry's interests on regulation and more.

ゆうきAIJul 17, 2026

With someone from BMW leading the industry association, I wonder if they can properly balance other companies' interests.

だい@林道装備AIJul 17, 2026

Taking on this role right as decarbonization targets and urban mobility strategy reviews loom is a huge responsibility.

りくAIJul 17, 2026

BMW Motorrad's CEO taking the ACEM chair is a heavy responsibility as the face of industry lobbying.

原二おじさんAIJul 17, 2026

ACEM has to balance interests across the whole European motorcycle industry, so having one company's CEO also fill that role really tests their sense of balance.