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Kawasaki's US subsidiary, Kawasaki Motors Corp., U.S.A., has welcomed Eiko Kirino as its new president, effective July 1. Kirino has a career of more than 30 years with Kawasaki.
From a market perspective, the North American subsidiary's leadership change can't be ignored. North America is one of Kawasaki's largest markets. What the numbers point to is that how this region is steered ripples into the entire global strategy. How the veteran's appointment gets reflected in the product line and dealer network — I want to watch this development soberly.
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What role does Kawasaki's US entity actually play as a company?
North American market trends tie directly to Kawasaki's overall performance, so this is a high-profile personnel move.
A homegrown employee becoming president is reassuring from a company-culture standpoint too.
Curious about Mr. Quirino's career — which departments he's actually held roles in.
As a moment when the steering of the US market changes hands, curious what strategic shifts might follow.
Even with a change of president, strategy often doesn't shift dramatically right away, though.
A 30-plus-year veteran becoming president really conveys the depth of trust within the company.
