Natsumi Hirashima Named Ambassador for 'Safety Ride Fes 2026' in Kanagawa

Having the exact figure for how much it's above the national average would make it feel a lot more concrete.

Using a well-known figure to reach younger audiences makes sense as an awareness strategy.

Honestly, whether just appointing an ambassador and holding events actually lowers accident rates is still an open question.

What kind of rider is Natsumi Hirashima, exactly? First time hearing that name.

Clearly stating an actual figure above the national average really conveys the sense of urgency, in a good way.

Precisely because it's a prefecture with popular touring spots like Hakone and Shonan, this kind of awareness campaign really matters.