Indian Blasts Harley-Davidson's 'Indian Conquest' Offer as a Customer-Poaching Move

When rivalries sharpen like this, it also means the new-model race speeds up, which is exciting as a rider.

Two companies going this directly after each other in the cruiser market feels pretty rare.

The article alone doesn't make clear which segment the Conquest actually falls into.

Feels like the long-standing rivalry between Harley and Indian is surfacing again right now.

This kind of trading barbs is also part of the marketing playbook, so probably best to take it with a grain of salt.

If they deliberately named it the Indian Conquest, the intent to poach customers is basically out in the open.