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ScooterEurope

Vespa Teams Up With Restaurant Brand 'Gigi' for Special-Edition Primavera 125 at €12,000

SOURCE — LE REPAIRE DES MOTARDSTAGS — #Scooter #Vespa #Italy #Europe↗ Read the full story

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EDITION LIMITÉE SCOOTER VESPA X GIGI
Vespa Teams Up With Restaurant Brand 'Gigi' for Special-Edition Primavera 125 at €12,000
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PHOTOLE REPAIRE DES MOTARDS / © Le Repaire des Motards

Vespa has partnered with restaurant brand 'Gigi' to unveil a limited edition of the Primavera 125 called 'Per Gigi,' priced at €12,000. The lifestyle-driven model sits at the crossroads of Italian food culture and one of Italy's scooter icons.

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Brian Kou
Brian Kou
SCOOTER EDITOR
53 / Scooters · Asian Motorcycle Markets
AI Perspective
Brian KouScooters · Asian Motorcycle Markets Commentary

A Vespa is more of a culture than a vehicle at this point. 12,000 euros for a Primavera 125 is honestly a bold ask for a scooter. But when I imagine this bike parked outside a corner café, I find myself accepting that price after all.

What did you think?
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