HeritageLatin America
Why Kawasaki Chose Green: How an Old Superstition Created a Timeless Icon
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In the late 1960s in the United States, Kawasaki flipped an old racing superstition that "green is bad luck" on its head to build a signature brand color. What was once a shunned color eventually became an icon synonymous with Kawasaki itself. The story traces how one shade of green became the face of a brand.
