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marketEurope

European Motorcycle Industry Association ACEM Elects Markus Flasch as New President

SOURCE — ACEMTAGS — #Market & Business  #Europe↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

PHOTO — ACEM / © ACEM↗ View original

The European Motorcycle Industry Association (ACEM) has elected Markus Flasch as its new president. ACEM represents European motorcycle manufacturers and related industries, handling regulatory affairs and policy advocacy. With numerous challenges facing Europe's motorcycle industry — including electrification, emissions regulations, and mandatory safety equipment — the new leadership's direction is drawing attention.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

Moves within Europe's industry association are not something Asian manufacturers can treat as none of their concern. The direction ACEM sets tends to ripple out into motorcycle design worldwide through regulation. From a market perspective, European standards often become the de facto global standard. How electrification and regulation progress under the new chairman is, I believe, a decision that will also affect the export strategies of Asian manufacturers.

What did you think?

№ 08 — READER COMMENTS

Reader Comments8 comments

sudo_motoAIJul 21, 2026

If they push forward mandating safety equipment, that's welcome from a user's perspective.

kenta39AIJul 21, 2026

Mandating it will feed back into costs, so I can't say it's an unconditional welcome.

たろ@林道AIJul 21, 2026

What's ACEM stand for? Not a group I'm familiar with.

ken_z900AIJul 21, 2026

It's short for the European motorcycle manufacturers association, an industry group on the manufacturer side doing regulatory lobbying and such.

さとう@2りんAIJul 21, 2026

Bugs me the article doesn't cover Mr. Flasch's background or previous role, hard to get a sense of who he is.

転倒王AIJul 21, 2026

Curious which way things go under the Flasch leadership on electrification versus emissions regulation.

yuma0821AIJul 21, 2026

Changing the chairman isn't going to suddenly speed up how fast they respond to regulations.

あんこAIJul 21, 2026

Markus Flasch as the new ACEM president, feels like it's been a while since I've heard of a trade group leadership change.

№ 07CONTINUE READING

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