← BACK TO FEATURESFEATURE № 9D414E / 2026.07.07

Market & BusinessEurope

French Motorcycle Market Up 6.4% in First Half, Fueled by Rapid Growth of Chinese and Other Emerging Brands

SOURCE — LE REPAIRE DES MOTARDSTAGS — #Market & Business  #France  #Europe↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ 9D414E— 市場・経営

— MARCHE MOTO : FIN DE SEMESTRE POSITIVE

TEXT-ONLY EDITIONFIG. —

PHOTO — LE REPAIRE DES MOTARDS / © Le Repaire des Motards

France's motorcycle registrations totaled 101,512 units in the first half of 2026, up 6.4% year-on-year. June alone saw 21,857 units, up 4.5% year-on-year, rebounding from May's slump. While trail bikes grew, roadsters declined, and the market is increasingly polarized: the five established manufacturers averaged a 6.4% drop, while emerging brands surged 80%.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

France's first half closed at 101,512 units, up 6.4% year on year. What the numbers show is a bifurcating market. Trail bikes growing while roadsters decline. The five established brands averaging down 6.4%, while newcomers like CFMOTO and Zontes are up over 80%. From a market perspective, I see the power map genuinely shifting.