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Market & BusinessNorth America

US Motorcycle Media Icons Face Existential Crisis as Cycle World and Motorcyclist Undergo Layoffs

SOURCE — REVZILLA COMMON TREADTAGS — #Market & Business  #USA  #North America↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

US Motorcycle Media Icons Face Existential Crisis as Cycle World and Motorcyclist Undergo Layoffs — PHOTO — REVZILLA COMMON TREAD / © RevZilla Common Tread↗ View original

Octane Media, which operates storied US motorcycle magazines Cycle World (founded 1962) and Motorcyclist (founded 1912), has conducted layoffs and is scaling back operations of its remaining websites. Dirt Rider and Cruiser are also affected, according to a Cycle World editorial leader who disclosed the news on social media.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, this is a symbolic event. Both Cycle World and Motorcyclist are veteran titles that survived the shift from print to web. Their publisher pulling out suggests the revenue model of motorcycle media itself is shaking. I'd say the ad-dependent model is hitting its limits globally.