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Yamaha Motor brought all 264 employees who joined the company this year to watch the 2026 Suzuka 8 Hours. The move painted an entire section of the grandstand in the team's signature blue, aimed at letting new employees feel firsthand the energy of the company's racing activities.
Bringing your entire crop of new hires to the 8 Hours is a classy move. The tension inside the pits, the sound of machines slicing past right in front of you — no document can convey that. If young employees soaked up that heat on the ground, something's bound to seep into whatever they build going forward. I grew up on the ground myself, so I think this decision is fantastic.
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Think about travel costs for 264 people - that's a serious budget, you can feel how much they mean it.
Part of me thinks if they have that kind of money, just lower the price of the production bikes, but hey, it's still a nice dream.
They call it training, but there's definitely a mobilization feel to it too. Still, not a bad thing overall.
The grandstand dyed solid blue gave me chills. Getting to experience that right after joining the company is enviable.
I saw the footage of the grandstand dyed all in blue - it really was a spectacular sight.
Bringing all 264 new hires to the Suzuka 8 Hours - that's exactly the kind of intensity you'd expect from Yamaha.
The Suzuka 8 Hours is the race where they run flat out for 8 hours straight, right - that's insane.
