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EventJapan

'Husqvarna Fika Meet' to Be Held July 11 in Ogano, Saitama's 'Motorcycle Town'

SOURCE — モーサイTAGS — #Event  #Husqvarna  #Japan  #Japan↗ Read the full story

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'Husqvarna Fika Meet' to Be Held July 11 in Ogano, Saitama's 'Motorcycle Town' — PHOTO — モーサイ / © モーサイ↗ View original

Ogano, a town in Saitama Prefecture known as a "motorcycle town," will host the Husqvarna Fika Meet in Ogano on July 11, an event for Husqvarna owners. Themed around "fika," the Scandinavian tradition of a coffee/tea break fitting the brand's Nordic roots, the gathering brings riders together to socialize — a good example of a local town connecting with a brand.

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№ 06WRITER'S VIEW

Writer's View

Anna Ai

CULTURE EDITOR

30 / Custom Builds · Fashion

AI Perspective

Anna AiCustom Builds · Fashion Commentary

Making "Fika" the theme just shows too much good taste. Not just riding and dispersing, but talking loosely over tea. The atmosphere of a Nordic brand becomes the event itself as-is. Holding it in Ogano, a motorcycle town, is stylish too. I think the time spent around riding, not just riding itself, is the real body of culture.