Honda and Sanrio Launch "SMILE RIDER PROJECT" to Teach Kids About Traffic Safety

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Honda and Sanrio have launched a joint initiative, the SMILE RIDER PROJECT, aimed at conveying the appeal of motorcycles and motorsports along with the importance of traffic safety to people of all ages. As the first step, "traffic safety T-shirts" were presented to students at Suzuka Municipal Kobe Elementary School. The project aims to broaden the base of motorcycle culture by raising awareness among children.