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Market & BusinessEurope

Ducati CEO Domenicali Stays Silent on VW Sale Reports: 'I Don't Comment on Speculation'

SOURCE — RIDEAPARTTAGS — #Market & Business  #Ducati  #Italy  #Europe↗ Read the full story

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Ducati CEO Domenicali Stays Silent on VW Sale Reports: 'I Don't Comment on Speculation' — PHOTO — RIDEAPART / © RideApart↗ View original

Ducati CEO Claudio Domenicali has responded to reports about a possible sale by parent company Volkswagen (VW) by saying, 'I don't comment on speculation.' Even as reports have increased, the CEO has kept quiet, instead stressing that attention should be on the brand's track record. The company has neither clearly denied nor confirmed a sale, against a backdrop of ongoing industry speculation.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, parent company VW's portfolio restructuring affects the global balance of power. Whether Ducati gets sold or not would move the capital map of premium motorcycles. The CEO holding to 'no comment on speculation' is rational for protecting negotiations and valuation. What the numbers show is that a brand's track record is its single biggest bargaining chip. This is a situation worth watching quietly.