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India's three major manufacturers — Hero MotoCorp, Bajaj Auto, and TVS Motor — are each reportedly preparing new dual-purpose/adventure bikes in different segments, in a move aimed at capturing an increasingly diverse customer base.
Hero, Bajaj, and TVS all lining up with ADVs, each in a different segment, no less. To me this is a situation where my eyes just can't stop darting between all the spec sheets. India used to be all about commuter bikes, but now some adventure blood has started mixing in. What will they pack in at an affordable price - just imagining the announcements is thrilling.
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What's actually different between a dual-purpose and an adventure bike?
It's mostly just a nuance difference of leaning off-road versus leaning toward long-distance comfort.
If these three companies get serious, touring demand in India should get a real lift too.
They say it's a different segment, but with similar displacement they'll probably end up cannibalizing each other anyway.
Whether they can carve out separate territory really comes down to how each company sets its displacement.
With three companies competing, pricing should get more reasonable too.
So we've reached the era where Indian manufacturers get genuinely serious about adventure bikes.
Hero, Bajaj, and TVS all throwing adventure bikes at once makes for a fierce fight.
